Category Archives: Self-Branding

Annette Funicello Was One of Kind

By Dr. Laura Hills, President, Blue Pencil Institute, www.bluepencilinstitute.com

 

I was saddeAnnette Funicelloned to learn of the passing of Annette Funicello on Monday. I first encountered her in the 1960s when I’d watch reruns of “The Mickey Mouse Club”.  I looked up to her then because she I was an awkward, gangly girl and she was older and so much more mature and poised. I wanted to be just like her. A few years later, one of my guilty pleasures was watching Annette Funicello in those terrible beach movies with Frankie Avalon. Later, I admired Ms. Funicello as she faced her life with Multiple Sclerosis with so much dignity. But what stands out to me upon her passing is that Annette Funicello was truly one of a kind. I can’t think of anyone else like her. She had a personal brand. And certainly, in a time when stage names were the norm, you’ve got to admire a girl who went into show business with the name Funicello. She was as memorable and unique as her name.

 

Blue Pencil Power Question™: What is unique about you?

 

We live in a world of cookie cutter celebrities, fashion knock-offs, and subdivision homes. But as much as we want to fit in by having the latest gadget or by wearing the color of the season, we also have a need to express our individuality.  Self-branding occurs when we create a purposeful emotional response when others hear our name, see us online, or meet us in person. And the most successful people have a unique self-brand. They are not carbon copies of others, but rather, uniquely themselves.

 

Most everyone wants to fit in. That’s OK. But be careful not to lose the very thing that is different — and therefore special — about you. Use your uniqueness. Cherish and embrace it. Think about what you can do to make yourself memorable. People will have an opinion of you no matter what you do. But a unique personal brand directs how others perceive you. Don’t strive to be a generic or poor man’s version of someone else. Find what is unique about you and celebrate it.

Is Your Attire Hurting Your Career?

By Dr. Laura Hills, President, Blue Pencil Institute (www.bluepencilinstitute.com)

Unprofessional DressHere are five signs that what you wear to work may be hurting your career:

  1. Your boss has told you explicitly that you need to wear more professional attire.
  2. Someone in your office feels compelled to remind you to “dress nicely” for important meetings and special events.
  3. A coworker with equal or lesser skills but a nicer wardrobe was promoted over you.
  4. On those odd days when you do take a little extra time with your professional attire, your coworkers want to know if you’re going on a job interview or if something else is happening to you.
  5. You keep asking to be considered for a more visible role in your organization but you are not offered those opportunities.

Does any of this sound familiar? If so, your attire may be having a negative effect on your career. Whether you like it or not, you may have to make some wardrobe changes in order to achieve your career goals.

Tip: Notice what the most successful people in your organization wear to work and emulate them. Dress for the job or level of position you want, not the one you have now.

A Bad Handshake Is Like a Bad Kiss: Don’t Be a Wimp or a Bone Crusher

shutterstock_57031984A great professional handshake says welcome, communicates confidence and friendship, and initiates physical contact. It is an invaluable and essential tool for establishing and fostering business relationships. A wimpy or too-firm handshake, on the other hand, has the opposite effect. It makes others feel uneasy and insecure and sometimes, awkward – sort of like a bad kiss at the end of a first date.

Here are seven steps to help you shake hands like a pro:

1.    Be prepared for a handshake by keeping your right hand free when someone is scheduled to enter your office or when you know you’ll be meeting someone.

2.    Keep your hand warm and dry. A few squeezes or rubbing before the handshake should help.

3.    Don’t wear large rings on your right hand.

4.    Always stand to shake hands.

5.    Establish eye contact and smile.

6.    Extend your right arm and open your hand fully. Take a firm hold of the other person’s hand – the whole hand, not just the fingertips. Establish palm-to-palm contact.

7.    Give a couple of good, firm two- to six-inch shakes. Keep smiling and keep the eye contact going. Then release your hand.

Tip: Try to exert the same squeeze pressure as the other person. However, if he or she offers you a limp hand, exert a bit more pressure but not enough to be uncomfortable.

Every career professional should be able to shake hands with ease and confidence. Share these handshake how-to’s with your employees and colleagues. If you feel that you’d benefit from doing some more work on your handshake and from receiving some feedback, set aside time to review these tips and to practice shaking hands at your next staff meeting. — Dr. Laura Hills, Blue Pencil Institute, www.bluepencilinstitute.com

Hello, My Name Is Laura

Woman smileHave you ever had a job that required you to wear a name tag? I serve as the pianist and music specialist at an assisted living facility on Friday mornings and even though I’m there only a few hours each week, my work requires me to wear a name tag. In fact, everyone on the staff wears the same lightweight plastic name tag, from the president on down, giving us all a common identity and a sense of belonging.

Wearing a name tag is not a daily habit for me, so I sometimes forget that I have mine on when I leave the facility. When this happens, and I stop somewhere to run an errand or get a bite to eat, the same thing inevitably happens. Someone I don’t know in the store, bank, or restaurant starts to talk to me. “Hi Laura,” “How ya’ doin’, Laura” or “Can I help you, Laura?” are typical remarks. Sometimes, someone will ask, “Laura, where do you work?” or “Laura, what do you do?” People are much friendlier to me when I’m wearing my name tag. I’ve noticed that they’re more likely to talk to me, to ask me a question, or to smile at me than when I’m not wearing my name tag.

We are issued name tags at conventions, corporate events, and social functions. Don’t we do that so people will be friendlier to one another? A name tag breaks the ice and helps people connect. It enables us to remember one another and makes the awkwardness of first introductions just a bit easier. Name tags can also provide information that can stimulate conversation. For example, a name tag can tell where you are from, what organization you represent, or your title. I’ve noticed that the employees in a local grocery store wear name tags that have something personal on them and an invitation for customers to ask a question. For example: “Hello, my name is Bob. Ask me about the Dallas Cowboys” or “Hello, my name is Denise. Ask me about running marathons.” The employees have told me that these name tags work like a charm in stimulating interesting and friendly conversation with customers.

My point is this: If there’s an opportunity for you to wear name tags in your workplace, wear them. People would be friendlier to you and more likely to strike up conversations. They’d be kinder to you, too. It would be much harder for someone to cut into a line in the company cafeteria if the person next to him could say, “Hey, Michael, we have a line going here.” Name tags remove the anonymity that many people hide behind to excuse rude or unkind behavior. Name tags would make it a lot easier for your clients to know who you are and in larger organizations, for you to know your colleagues in other departments and divisions. And think, too, about wearing your name tag when you’re out visiting client sites and whenever you are doing business on behalf of your company. You’ll see. People will open up to you more when they know your name. — Dr. Laura Hills, President, Blue Pencil Institute, www.bluepencilinstitute.com

My Presidential Office

shutterstock_92470540A few years ago, I was working in an organization where most of my coworkers and office visitors were amazed by my office. There were no files lying about, no bulletin boards crowded with messages and to-do lists, no plastic or metal organizing trays on my desk to serve as in- and out- boxes for stacks of paper. In fact, it probably looked to some as though no work at all was ever done in my office. That was unusual in the culture where I worked; I was the only person in my organization to have such an office. Even our president and his Number Two were usually buried under paper.

Mind you, work most certainly did occur in my office – plenty of it, in fact. I had the justly-deserved reputation for being one of the most productive employees in my organization. So you may wonder, how was this possible?

The answer is simple. I made a commitment to keeping my office free of clutter and loose papers. I arranged my work in such a way that my desk was always empty except for the one project I happened to be working on at the moment. Even so, I put the evidence of that work away before I left the office for a meeting or lunch, at the end of the day, or before I prepared for a scheduled appointment with an office visitor. That way, I was able to greet every visitor to my office and start every day with a clear desk.

Now you may wonder, why did I do this? My decision to keep my office free of visible paper stemmed from a formative experience early in my career. About 30 years ago, I was serving as a freelance writer for the president and CEO of a mid-sized cable television company in central Pennsylvania. The company published a quarterly client newsletter and it was my job to interview the president of the company before each issue and ghost write his article for him. This was an unusual opportunity for me because I was in my mid-twenties and had one-on-one meetings with a very powerful corporate leader. There was no other person even close to his stature who spent that kind of time with me back then.

The president’s office was tastefully decorated with a matched suite of cherry wood executive furniture. Behind the important-looking desk, which dominated the room, was a huge and high-backed black leather executive chair. The president was always seated on this thrown when I entered his office, and then he’d stand, smile, shake my hand, and greet me warmly as he offered me a seat. Always, the president had a clear desk with no papers in sight. Behind him sat a large closed credenza and I always imagined that piles of papers were hidden behind its closed doors. But I never knew.

The president would always begin our meeting by saying something like, “Lovely to see you again, Laura.” He took great care to call me by name. He would then engage me in some chit chat so the two of us could catch up. He’d tell me about his horses and I’d tell him about the book I was working on. Then, without fail, he would ask me if I would like something to drink and when I said yes, which I did once I got to know him better, he would press the button on his intercom and say, “Marge, would you please bring Laura a Diet Coke?” And like magic, Marge would appear in seconds to place before me on edge of the desk two leather coasters, and on them, a cold sweating can of Diet Coke and a glass filled with delicate cylindrical ice cubes. Marge would leave and after these pleasantries, the president and I would get down to business. We would talk and I would ask questions and take notes to help me write his article for him.

Every time I met with the president, I was impressed that such a successful and powerful person had so much time and attention just for me. I couldn’t figure out how he managed such a big organization with hundreds of employees without having even one piece of paper anywhere in sight in his office. In fact, I was so dazzled and confused by this feat that I told my father about it one day. Dad had worked in large corporations for most of his career and knew the behavior of presidents and other people at the top very well. “They’re all like that, all the highest-level executives,” my father told me. “They’re always well-mannered, beautifully dressed, and perfect hosts when you visit them. Always, they ask you if you’d like something to drink and always, they seem to have lots of time for pleasantries,” he said. By contrast, mid- and lower-level managers – people like my Dad — are the “worker bees” of the organization, he explained. They’re the ones buried under stacks of papers and who haven’t got time to breathe, let alone chit chat. “Think about it,” Dad said. “Does the President of the United States greet visitors to the Oval Office with lots of notes and memos tacked to a bulletin board? Do you expect that he’d have piles of papers covering his desk?” But somewhere in the White House, there’s some poor “low level grunt”, Dad said, closeted away with all the papers. It’s like that in the corporate world, too.

So how do they do it? The highest-level executives have secretaries to handle all the paper for them, Dad said. They ask Marge or Joan or Mrs. Someone-Or-Other to bring this file or that to them on command. Then they do what they have to do with the file and give it right back to her. “Presidents don’t deal with filing or calendars and they don’t have to keep track of things for themselves. That’s the secretary’s job,” my father explained. How wonderful to be a president, I thought.

I had no secretary to manage my calendar or files for me where I was working. No one screened my calls. And I was not a president. Still, I made a decision when I began to work in the organization that my office would be a “presidential” office. Right away, I bought doors for my open bookcases to hide all the things I didn’t want visitors to see – papers, my purse, and the phone book, among other unsightlies. I also bought myself a high-backed black leather executive desk chair to replace the blue fabric-covered computer task chair provided by my employer. I make good use of my file cabinet and also had a holding area hidden from view for a large pile of projects in progress. That and my sheer determination enabled me to keep my desk clear for office visitors.

Again you may wonder, why do I do this? Certainly I was not a president – really I had much more in common with the worker bees – and I had no one to help me. There were several reasons. First, it is a wonderful thing to be received in a presidential office. One feels that he or she is important and special and that a cordial host is ready and able to be of help and is truly interested. I saw it as a big part of my job to be such a host and to help to my office visitors. My presidential office was welcoming for them. Second, a presidential office gave me a certain mystique among my colleagues. I believe that my office, in combination with my professional wardrobe and bearing, helped me snag several promotions for which others were passed up. We’ve all heard the old advice that we should dress for the job we want, not for the one we have; I also kept an office for the job I wanted. And third, if truth be told, I got off on acting presidential and giving myself a presidential office was part of that. I believe I was more effective and productive because I enjoyed being in my clutter-free and welcoming work environment.

One of my colleagues told me the once that she could never keep her office the way I kept mine because she has too many things to do. I didn’t believe that and I still don’t. I worked harder than the majority of people around me and juggled an amazing number of projects at once. Two of my colleagues later took over positions I previously held, one in my actual former office. The first thing they both did when stepping into my vacated job was to put up a bulletin board and cover it with paper and then to muck up their desks with file folders and stacks of paper. No, my colleague who felt she has too many things to do to stow away the papers was making a choice. I made one too.

Some say clothes make the man. That’s true. But I also believe the office makes the man – or woman. Worker bees are rarely promoted to top positions in organizations. They get stuck in the mid-level. To be an executive, one must create the aura of an executive. The office is a huge part of that. Come visit me even today, in my new office. I’ll offer you something to drink and we’ll chat before getting down to business. You’ll see what I mean. – Dr. Laura Hills, President, Blue Pencil Institute, www.bluepencilinstitute.com