Category Archives: Relationship Building

Why I Love Complaints

While no one wants a client to become angry or upset, it is not an altogether bad thing when a client complains. In fact, I encourage businesses to welcome complaints.

Conventional wisdom suggests that the vast majority people who are unhappy with the services and products they buy don’t complain. A huge number of them simply walk away and no longer want to do business with service providers and vendors who have disappointed them. And perhaps an even greater number will tell others about their bad experience. In fact, it is likely that people who are unhappy with a service or product will tell between 10 and 20 people about their bad experiences. That means that if 10 of your clients are unhappy with something you have done or not done, the chances are that 200 people will hear the story – and perhaps with some embellishments and exaggerations. The damage to your business is potentially huge.

An interesting corollary to this is that the vast majority of people who complain about a service or product and feel that their problem has been satisfactorily addressed remain loyal to the business. Furthermore, the mere voicing of a complaint, even in the absence of a resolution, increases loyalty, too. Therefore, don’t look at client complaints as a negative. Remember that the client who is complaining to you, even angrily, is giving you an opportunity to do something to solve the problem, retain his or her loyalty, and build goodwill for your business. Thank the complaining client for bringing the matter to your attention and for giving you the chance to provide the best service and products possible – and really mean it when you say it. – Dr. Laura Hills, Blue Pencil Institute, www.bluepencilinstitute.com.

Hello, My Name Is Laura

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Have you ever had a job that required you to wear a name tag? I serve as the pianist and music specialist at an assisted living facility on Friday mornings and even though I’m there only a few hours each week, my work requires me to wear a name tag. In fact, everyone on the staff wears the same lightweight plastic name tag, from the president on down, giving us all a common identity and a sense of belonging.

Wearing a name tag is not a daily habit for me, so I sometimes forget that I have mine on when I leave the facility. When this happens, and I stop somewhere to run an errand or get a bite to eat, the same thing inevitably happens. Someone I don’t know in the store, bank, or restaurant starts to talk to me. “Hi Laura,” “How ya’ doin’, Laura” or “Can I help you, Laura?” are typical remarks. Sometimes, someone will ask, “Laura, where do you work?” or “Laura, what do you do?” People are much friendlier to me when I’m wearing my name tag. I’ve noticed that they’re more likely to talk to me, to ask me a question, or to smile at me than when I’m not wearing my name tag.

We are issued name tags at conventions, corporate events, and social functions. Don’t we do that so people will be friendlier to one another? A name tag breaks the ice and helps people connect. It enables us to remember one another and makes the awkwardness of first introductions just a bit easier. Name tags can also provide information that can stimulate conversation. For example, a name tag can tell where you are from, what organization you represent, or your title. I’ve noticed that the employees in a local grocery store wear name tags that have something personal on them and an invitation for customers to ask a question. For example: “Hello, my name is Bob. Ask me about the Dallas Cowboys” or “Hello, my name is Denise. Ask me about running marathons.” The employees have told me that these name tags work like a charm in stimulating interesting and friendly conversation with customers.

My point is this: If there’s an opportunity for you to wear name tags in your workplace, wear them. People would be friendlier to you and more likely to strike up conversations. They’d be kinder to you, too. It would be much harder for someone to cut into a line in the company cafeteria if the person next to him could say, “Hey, Michael, we have a line going here.” Name tags remove the anonymity that many people hide behind to excuse rude or unkind behavior. Name tags would make it a lot easier for your clients to know who you are and in larger organizations, for you to know your colleagues in other departments and divisions. And think, too, about wearing your name tag when you’re out visiting client sites and whenever you are doing business on behalf of your company. You’ll see. People will open up to you more when they know your name. — Dr. Laura Hills, President, Blue Pencil Institute, www.bluepencilinstitute.com

Working, Living, and Surviving in the Fishbowl

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The other day I had a meeting with a colleague in my home. That’s not unusual. However, on that particular day, one of my adult daughters happened to be in the house visiting us. I realized as I spoke with my colleague that my daughter could probably hear our conversation. Now, there was nothing within that conversation that was private or confidential; we could have just as easily had that same conversation in public over lunch or coffee or even shared what we were saying directly with my daughter, had she been interested – which she wasn’t. But just knowing that my daughter was in the house and within earshot changed the dynamic of our conversation. It made us feel self-conscious. And I think we both restrained and edited our conversation because my daughter was there.

That’s the nature of the beast whenever people share an office, work in a cubicle, or otherwise conduct their business in front of other people. It’s hard when you’re the bystander in those situations not to listen, not to notice what’s going on. But we have an obligation to try. That means we can’t glance or peek at something or strain to overhear a conversation. We can’t read memos or faxes that are lying around in other people’s workstations, even if they happen to be in plain view. We can’t stand behind coworkers seated at a computer monitor and read what is on the screen, without their permission. And certainly, we can’t make comments about the phone and face-to-face conversations we can’t help but overhear.

Be mindful of what you’re doing if you work or live in a fishbowl. Every now and then, have the grace and sensitivity to shut your ears, shut your eyes, and swim behind a rock. — Dr. Laura Hills, Blue Pencil Institute, www.bluepencilinstitute.com