MMA 108: Public Speaking: The Secret Weapon in Your Marketing Arsenal
MMA 108: PUBLIC SPEAKING: THE SECRET WEAPON IN YOUR MARKETING ARSENAL: Any organization can use public speaking to expand its image, reputation, and exposure. In this program, you’ll learn why speaking is such a powerful marketing tool and a step-by-step strategy for getting speaking invitations by the dozens from groups on your A-list. As well, learn how to maximize every speaking opportunity, not only before and during the program, but also afterwards, when you’re apt to have the most marketing impact (and when most speakers fumble the ball). Speech packaging, marketing, and preparation will be described in detail, emphasizing strategies that will gain you the most favorable publicity possible for your organization and professional expertise.