MMA 106: How to Get Favorable Publicity
MMA 106: HOW TO GET FAVORABLE PUBLICITY: Unlike advertising, publicity is a form of marketing that is inexpensive or free. Many marketing experts believe that favorable publicity can be more effective than ads and more trusted by the public. This program will describe various methods for getting positive publicity for your organization or for yourself. You’ll learn how media editors think and the secrets for preparing press releases, publicity photographs, letters to the editor, public service announcements, and other publicity materials editors are eager to publish.
