MMA 102: To Advertise or Not to Advertise? That Is Not the Question
MMA 102: TO ADVERTISE OR NOT TO ADVERTISE? THAT IS NOT THE QUESTION: Ads are at best only a small part of any successful marketing effort. This information-packed program, focusing on image, relationship, and referral building, will provide an overview of the many affordable, tasteful, and proven non-advertising marketing projects every organization can undertake before, instead of, or in addition to advertising.