FMP 103: MARKETING YOUR PROFESSIONAL SERVICES TASTEFULLY, AFFORDABLY, AND ETHICALLY: With increasing competition today, the career professional’s success depends not only on the quality of the services he or she provides but perhaps just as much on what he or she knows about self-marketing. Yet, most career professionals are uncomfortable promoting themselves and know little about the simple, inexpensive, yet tasteful and dignified marketing techniques others are using to boost their incomes and capture new opportunities.
This program provides an introduction to the many affordable, tasteful self-marketing strategies that career professionals can use easily and right away to increase their success without compromising their professional ethics or investing a lot of unnecessary time and expense. Participants will learn in this no-nonsense, step-by-step program precisely how to develop their own self-marketing programs. Topics include self-branding, developing and using self-marketing tools, networking strategies, loyalty- and referral-building, and other appropriate self-marketing and promotion techniques that really work.
Every participant in this full-day or multi-day program will leave equipped with a to-do list of effective self-marketing strategies that will help them accomplish their professional goals, coupled with all of the how-to information and resources they will need to carry out each self-promotion project to successful completion.